PURPOSE OF THE MASCOT

Our mascot will be the heart of 24/7 Travel Store—a friendly face that represents who we are and what we stand for. It’s more than a character; it’s a symbol of the clean restrooms, quality products, and welcoming service that have defined us for decades. 



Whether it’s bringing smiles to travelers at 24/7 Travel Store, adding charm to Flatland RV Park, or creating fun moments with our loyalty programs, our mascot will bring our story to life. It will remind everyone that our stores aren’t just pit stops—they’re part of the journey. 

We want a mascot that embodies our values:

Friendliness

Each mascot is presented as approachable, relatable, and engaging, reflecting the welcoming atmosphere we strive to create.

Reliability

The messaging emphasizes our dependable service, clean restrooms, and quality products, which are core to our brand promise.

Adventure

The playful, adventurous tone sparks excitement and inspires exploration, bringing energy and fun to our brand while complementing our dependable foundation.

Read the story of each mascot character below by clicking each button and then rating each character.

As you vote, think about which mascot best embodies these qualities and will leave a lasting impression on both our team and our customers. As we finalize our mascot, it’s important to note that names and brand stories may change.